DATX turns every marketplace in Southeast Asia into one dashboard: market share, prices, resellers and counterfeits, down to the SKU.
One platform, built on data collected down to the individual product, cleaned and structured before it ever reaches you.
Level up your teams by understanding your and your competitors' sell-out online.
Real-time control over your online prices. Stay in the driver seat and prevent price erosion to protect your margins.
Leverage DATX AI for real-time detection and control of infringements across all online channels.
Tailored data solutions, designed and built around your business needs.
We equip you to build on it and enable growth for your brand.
| Reseller | Checkout | List |
|---|---|---|
| Seller 1 | 1,554 | 1,636 |
| Seller 2 | 1,579 | 1,579 |
| Seller 3 | 1,699 | 1,699 |
| My store | 1,799 | 1,899 |
Using our self-developed DATX AI and a layered understanding of product listings, we provide protection against brand infringement. The decision and control over each listing stays in your hands.
Infringement categories we identify
We deliver clean, structured, searchable data, continuously collected and cleaned, that can be implemented into an AI agent built on large language models. So anyone on your team can just ask, and get answers across desktop, mobile or integrated platforms.
We collect from the mobile app, where the true landed price lives, not the sticker price the website shows.
Clear quality gates at every step, so you always know what's delivered and when.
A free-of-charge data mining and refinement period, with the dashboard adapted to your expectations.
We match historical platform volumes against the previous month, cleaning the data through regular customer feedback.
Finalize customization, clean the data, remove fake tools, and launch the final dashboard.
Operating within the agreed customization requests, with continuous support.
Grouped by what they help you do.
Other channels, including O2O retailers such as Power Buy, HomePro or Lotus's, can be added through custom development.
We focus on the back-end and attach the front-end when you need it. If your team needs a metric, an alert or a view that doesn't exist yet, we build it around you. Flexibility is the point.
Book a demo and we'll walk you through live data from your category, in your markets.
DATX designs and builds bespoke data-acquisition and analytics solutions, from raw source to decision-ready dashboard. Back-end first, front-end when you need it.
We focus on the back-end, and attach the front-end when you need it.
Acquire public data at scale from almost any source, down to the SKU.
Dedupe, normalize and reconcile raw data into decision-ready datasets, shaped to your schema.
Feed data into your own product, expose it via API, or white-label our full system as your own.
Dashboards, metrics and business logic built around exactly how your team works.
From raw source to a live solution, with data extraction at the core.
We map what data is actually available to extract, and define the exact targets and metrics that matter to you.
We build the acquisition across the mobile app, the open web and APIs, reliably and at scale, down to the SKU.
Raw listings become trustworthy data: deduplicated, normalized and reconciled into the schema your team works with.
Dashboards, pipelines and custom logic, wired into your systems via API, embedded, or fully white-labelled.
MVP to final product, with clear acceptance checks at each step, data validated against real platform volumes.
Pipelines stay running as sites change, and the solution keeps adapting as your needs grow.
AI can read and summarise data. It can't reliably get it, clean it, or keep it flowing. That's the engineering we do.
Collecting large volumes of public data dependably and responsibly, and keeping it flowing as sources evolve.
App-only public data like vouchers and true prices, which generic tools simply miss.
Turning inconsistent, duplicated, real-world listings into data you can actually trust.
The business rules and market-specific logic that make the numbers actually mean something for you.
Pipelines that keep delivering as sites change, month after month, at scale.
Wiring the data into your actual systems, dashboards and workflows, not a mockup.
If the data or the tool you need doesn't exist yet, we design and build it. Back-end first, front-end attached when you need it. Flexibility is the point.
Tell us what you need, and we'll design the extraction and the build around it.
DATX is an AI-first company. A small, senior team supervises and maintains the AI that powers everything we deliver, because AI only performs when it's properly checked. And when it's time to talk, you talk to a person.
A small team makes a large amount of work possible, by keeping the AI honest and staying close to you.
Runs the extraction, cleaning and analysis at a scale no manual team could.
A small, senior team that checks, corrects and maintains every AI process.
Talk to a real person about your business, always. Real conversations, real accountability.
AI handles the heavy lifting: acquisition, cleaning and analysis, around the clock and at scale.
AI only performs when it's properly checked. Our team supervises and maintains it, so the output stays reliable.
You never talk to a bot about your business. The relationship stays human, and so does the accountability.
Emotional intelligence is the one thing AI can't replace: reading a room, earning trust, understanding what a client actually needs. That's where our people stay. Everywhere else, where the work is genuinely done better by AI, we don't resist it, we embrace it, and we pass that same capability on to our clients.
We're a small team doing outsized work with AI. If you like building, keeping smart systems honest, and talking to real customers, we'd like to meet you.
Every engagement is confidential, so brand and company names are removed, including from the visuals. The problems, what we built and the numbers are exactly as delivered.
Real sold prices, automated counterfeit detection, month-over-month market share and reseller control down to Level 3, for the SEA division of a global engineering manufacturer.
True net sold prices, bundle economics and reseller-level competitive visibility across two markets, mapped before an international producer commits to entry.
Net sold prices, digital-shelf share and reseller mapping across SEA marketplaces.
Bundle economics, competitor overlap and market-share tracking across SEA marketplaces.
We can walk you through a full case study under NDA, and show you what your own market looks like.
The Southeast Asian division of a global engineering and electronics manufacturer, selling through an extensive network of authorised resellers. Hundreds of SKUs live across four platforms at once made market visibility a core operational challenge.
Listed prices were misleading. There was no systematic way to see what competitors actually sold for after vouchers, discounts and promotions, so the real sold price stayed invisible.
Fake products and unauthorised resellers surfaced across marketplaces with no structured detection. By the time listings were caught manually, the brand damage was already done.
Every market ran in a different language and currency. Teams pulled data by hand, inconsistently, with no reliable way to compare countries or spot regional trends.
No structured method to measure or present category share, so competitive position could not be demonstrated to stakeholders or tracked over time.
General reseller performance was visible, but not how L3 resellers operated deeper in the distribution chain, leaving a gap in channel oversight across every market.
A price-monitoring layer that captures actual sold prices, not just listed prices, across requested dates, so both price and sales movement are visible. The team sees what consumers genuinely pay across every platform and market.
Image recognition and text analysis scan listings against the brand catalogue and flag unauthorised sellers and suspected counterfeits automatically. Each hit is documented with platform, shop, listing URL and visual evidence, ready for the compliance team to act on.
A single dashboard consolidates all six markets. Translation and currency conversion run automatically at the back end, so every market arrives in a consistent, comparable format. Each country team gets its own tailored view; regional management gets the consolidated one.
| Platform | Markets covered |
|---|---|
| Platform A | 6 of 6 |
| Platform B | 6 of 6 |
| Platform C | 6 of 6 |
| Platform D | 1 of 6 |
Category and reseller-level share against every tracked competitor, and how it moves over time. A clear, visual, always-current read on where the brand stands across all six markets.
A dedicated reseller view maps every active seller carrying the brand's products down to Level 3: who sells them, at what volume, at what price, and whether they are authorised. Filtered against the client's authorised list, unauthorised shops surface as a clean, ranked list.
We can walk you through a full case study under NDA, and show you what your own market looks like.
An international wine producer with a multi-brand portfolio, preparing to enter two Southeast Asian markets where its portfolio was not yet selling. Rather than committing blind, they wanted a data-led read on real demand, competitive net pricing and the right resellers to enter through.
Category pricing is heavily distorted by platform promotions, vouchers and bundling. Listed prices were visible, but not what products actually sell for, making competitive pricing for entry impossible to plan.
No data on whether bundles convert better than single-unit listings, and no share breakdown per product within a seller, across a brand, or platform-wide. That gap mattered more with several brands under one portfolio.
No way to see which resellers already carried competing brands, or how those competitors performed inside those shops, so judging which resellers to enter through was guesswork.
We capture voucher values, bundle mechanics and flash-sale pricing to calculate the true net sold price across the category. The client sees exactly what consumers pay after every discount is applied, the real benchmark to set their own strategy against. This data was previously out of reach, sitting behind marketplace age-verification gates; our compliant collection layer makes it visible and actionable.
| Product | Net price | Units |
|---|---|---|
| Premium A | 268 | 6 |
| Mid B | 86 | 24 |
| Entry C | 18 | 86 |
Performance is broken down by product type, so bundles can be compared against single units right across the category. Market share is shown at three levels, within a seller, across a brand, and platform-wide, showing exactly how to structure listings before launch.
We map every brand active within the resellers under consideration, showing how competitors perform in the same seller environment: which resellers prioritise which brands, at what volume and at what price. Reading one competitor's best seller through a shared reseller gives a two-fold signal: real demand to enter, and a clear channel to enter through.
Estimates across two markets and two platforms; exact counts refresh with each data pull.
We can walk you through a full case study under NDA, and show you what your own market looks like.
Safeguarding the integrity and confidentiality of your data is a foremost priority. Here is how we collect it, move it, store it and deliver it, securely at every step.
Public marketplace data, acquired and cleaned by our pipelines.
Moved over encrypted channels, protected in transit.
Held in a secure, enterprise-grade cloud data warehouse.
Delivered into the tools your team already uses.
Data is stored on enterprise-grade cloud infrastructure, a reliable and scalable environment for storage and analytics.
Only authorised people can reach specific data sets, minimising the risk of internal exposure.
Data is encrypted while it moves and while it is stored, handled by the platform.
Our processes are monitored so issues are detected and resolved promptly.
Your data is hosted on leading cloud infrastructure trusted by organisations worldwide, with independently certified security controls. From there we deliver it wherever you need it.
Dashboards are one option among several, simply the one we usually recommend. Through our secure API we can route your data into virtually any platform that supports an API connection, so it lands exactly where your team already works.
Built around how your team works, on our recommended dashboard platform or the BI tool you already use.
Anywhere that supports an API connection: Slack, Microsoft 365, your BI tools, and more.
Feed an AI system or chatbot, an AI agent you have built, or an AI agent we build for you.
If you can connect to it, we can deliver to it, right down to custom reports in Excel and PowerPoint. That flexibility is exactly the point.
We're happy to walk your team through exactly how we protect your data.
This Privacy Policy explains how DATX ("DATX", "we", "us" or "our") collects, uses, and protects information when you visit our website or contact us. DATX provides e-commerce data and market-intelligence solutions, with operations in Hong Kong and Bangkok serving clients across Southeast Asia.
By using our website, you agree to the practices described in this policy.
When you contact us, request an offer or a demo, or apply to work or partner with us, we may collect your name, email address, company details, and the content of your message.
When you visit our website, we may automatically collect technical information such as your IP address, browser type, device information, pages viewed, and the date and time of your visit. Some of this information is collected through cookies and similar technologies. See our Cookies Policy for details.
In the course of delivering our services under a separate agreement, we may process data on behalf of our clients. That processing is governed by the relevant service agreement rather than this website policy.
Where applicable law (such as the GDPR) requires it, we rely on the following legal bases: your consent; the performance of a contract with you; our legitimate interests in operating and promoting our business; and compliance with legal obligations.
We do not sell your personal information. We may share it with trusted service providers who help us operate our website and business, such as hosting, infrastructure, and analytics providers, who are only permitted to use it to provide services to us. We may also disclose information where required by law, to protect our rights, or in connection with a business transfer.
DATX operates in Hong Kong and Bangkok and may process information in these and other locations. Where we transfer personal data across borders, we take steps to ensure it remains protected in accordance with applicable law.
We keep personal information only for as long as necessary for the purposes described in this policy, or as required by law, after which it is deleted or anonymised.
Depending on your location, you may have the right to access, correct, or delete your personal information, to object to or restrict certain processing, to request portability, and to withdraw consent. To exercise these rights, contact us at our contact address.
We use appropriate technical and organisational measures to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Our website and services are intended for businesses and are not directed to children. We do not knowingly collect personal information from children.
We may update this policy from time to time. The "last updated" date at the top of this page indicates when it was last revised.
If you have any questions about this Privacy Policy, contact us at our contact address.
These Terms of Use ("Terms") govern your access to and use of the DATX website. By accessing or using this website, you agree to be bound by these Terms. If you do not agree, please do not use the website.
DATX provides e-commerce data and market-intelligence solutions. This website is provided for general information about DATX and its services. Any paid services are governed by a separate written agreement between you and DATX.
You agree to use this website only for lawful purposes. You must not:
All content on this website, including text, graphics, logos, and the DATX name and marks, is owned by or licensed to DATX and is protected by intellectual-property laws. You may not use it without our prior written permission, except for personal, non-commercial reference.
Information on this website does not constitute an offer or a binding commitment. Any engagement for DATX services is subject to a separate agreement setting out the scope, deliverables, fees, and other terms.
This website may contain links to third-party websites. We are not responsible for the content or practices of those websites, and any links do not imply our endorsement.
This website is provided "as is" and "as available", without warranties of any kind, whether express or implied. We do not warrant that the website will be uninterrupted, error-free, or free of harmful components.
To the fullest extent permitted by law, DATX will not be liable for any indirect, incidental, or consequential damages arising from your use of, or inability to use, this website.
You agree to indemnify and hold DATX harmless from any claims or losses arising from your misuse of this website or your breach of these Terms.
These Terms are governed by the laws of the Hong Kong Special Administrative Region, without regard to its conflict-of-laws principles. Any disputes will be subject to the exclusive jurisdiction of the courts located there.
We may revise these Terms from time to time. Continued use of the website after changes take effect constitutes acceptance of the revised Terms.
Questions about these Terms can be sent to our contact address.
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