E-commerce market intelligence · Southeast Asia

Cut workload.
Take control.

DATX turns every marketplace in Southeast Asia into one dashboard: market share, prices, resellers and counterfeits, down to the SKU.

20+platforms tracked
99.9%on-time availability
100+automation workflows
Tracking across
ShopeeLazadaTikTok ShopTokopediaBlibli+ request a platform
What we offer

Four ways to win your market.

One platform, built on data collected down to the individual product, cleaned and structured before it ever reaches you.

Market Intelligence

Level up your teams by understanding your and your competitors' sell-out online.

Price Analytics

Real-time control over your online prices. Stay in the driver seat and prevent price erosion to protect your margins.

Counterfeit Management

Leverage DATX AI for real-time detection and control of infringements across all online channels.

Custom Solutions

Tailored data solutions, designed and built around your business needs.

Market Intelligence

Find the use case that resembles your pain points.

We equip you to build on it and enable growth for your brand.

  • Who are your top competitors on each market, and what market share do they hold?
  • Who are the top sellers of your products, and of your competitors'?
  • Monitor any specific store or seller: official stores, dealers and individual online sellers, down to the SKU.
  • How much market share do you hold at seller level, and at product level?
  • Validate the sell-out of your sellers and trigger inventory replenishment.
  • Track non-performing categories and find out why.
  • Identify cross-border sales and follow the source.
  • Validate any new product launch by understanding market saturation.
  • Delivered as weekly or monthly reports, matched to your data volume.
Selected brand · market share
Brand 111.9%
Brand 22.07%
Brand 31.64%
Brand 41.44%
Brand 50.23%
Price Analytics

Full control of your online pricing.

  • Track price changes across any store, competitor or your own, as often as daily for a focused scope, or weekly at scale.
  • Create transparency on promotional activity across all listings.
  • Get warned about price erosion and limits that aren't respected.
  • See how each price change moved your sales, down to the SKU.
  • Harmonize and deploy your pricing strategy to protect margins.
Price comparison · one SKU · Shopee
ResellerCheckoutList
Seller 11,5541,636
Seller 21,5791,579
Seller 31,6991,699
My store1,7991,899
Price −8% → impact on units sold+22%
Counterfeit Management

Defend what your brand stands for.

Using our self-developed DATX AI and a layered understanding of product listings, we provide protection against brand infringement. The decision and control over each listing stays in your hands.

Infringement categories we identify

01
Direct infringement
02
Indirect infringement
03
Counterfeit goods
04
Trade dress infringement
Infringement monitor
Authorised2,140
Unauthorised1,100
Counterfeit640
Deep-tier L3430
Flagged for your review250K+
Agent-ready data

Data your AI agent can actually use.

We deliver clean, structured, searchable data, continuously collected and cleaned, that can be implemented into an AI agent built on large language models. So anyone on your team can just ask, and get answers across desktop, mobile or integrated platforms.

  • Custom filtering and advanced search
  • Cross-platform market comparison
  • Clean and structured datasets, automated data cleaning built in
you ask
"Where did I lose share last month, and to whom?"
AI agent · on your DATX data
You lost 1.8 pts in Vietnam on Shopee, mostly to a competitor's voucher stacking on 3 hero SKUs. Two of them are also being undercut by an unauthorised reseller.
Ask a question…
The edge

We see what others don't.

We collect from the mobile app, where the true landed price lives, not the sticker price the website shows.

DATX · from the mobile app

  • Voucher codes, discount amounts and validity windows
  • App-only promotions and flash-sale mechanics
  • Real sold quantities, cleaned of boost manipulation

Others · web-only data

  • Voucher data missing, invisible on the website
  • Desktop-only promotions, app mechanics missing
  • Inflated sold counts taken at face value
Why choose us

All-in-one, and built to be trusted.

20+
360° visibility across 20+ platforms
99.9%
On-time customer availability
100+
Automation workflows built for customers
All-in-one
Market share, price tracking, digital shelf, counterfeit
Flexibility
Custom metrics, alerts and views, built on request
Tailor-made
Customizable solutions for every brand
EfficiencyTrustReliabilityFlexibilityLegality
The way we work

A transparent, staged workflow.

Clear quality gates at every step, so you always know what's delivered and when.

STAGE 01

Data Mining & Refinement

A free-of-charge data mining and refinement period, with the dashboard adapted to your expectations.

QG1 · Acceptance interview & payment
STAGE 02

MVP Launch

We match historical platform volumes against the previous month, cleaning the data through regular customer feedback.

QG2 · Acceptance interview
STAGE 03

Launch with Final Product

Finalize customization, clean the data, remove fake tools, and launch the final dashboard.

QG3 · First insights report
STAGE 04

Standard Operations

Operating within the agreed customization requests, with continuous support.

Ongoing
Everything in one platform

A full stack of capabilities.

Grouped by what they help you do.

Digital shelf
  • Price change monitoring
  • Search efficiency mapping
Infrastructure
  • Dashboard customization
  • API access
Data quality
  • Competitor market share
  • Product-level data depth
Brand protection
  • Counterfeit identification
  • Infringement categories
AI & vision
  • Smart mobile notifications
  • Integrated language processing
Delivery
  • Merged sales reporting
  • Reporting on your schedule
Coverage

Six markets, every major platform.

Other channels, including O2O retailers such as Power Buy, HomePro or Lotus's, can be added through custom development.

ShopeeLazadaTikTok ShopTokopediaBlibli
TH
Thailand
ID
Indonesia
PH
Philippines
MY
Malaysia
SG
Singapore
VN
Vietnam

Need something we don't track yet?

We focus on the back-end and attach the front-end when you need it. If your team needs a metric, an alert or a view that doesn't exist yet, we build it around you. Flexibility is the point.

Talk to us

See your market the way DATX does.

Book a demo and we'll walk you through live data from your category, in your markets.

Custom development · Data solutions

We extract the data
others can't.

DATX designs and builds bespoke data-acquisition and analytics solutions, from raw source to decision-ready dashboard. Back-end first, front-end when you need it.

Any sourceweb · app · API
SKU-levelextraction depth
Built to specyour data, your way
Extract from
MarketplacesRetail portalsAggregatorsOpen webAPIs+ your source
What we build

Bespoke data solutions, end to end.

We focus on the back-end, and attach the front-end when you need it.

Data extraction

Acquire public data at scale from almost any source, down to the SKU.

Cleaning & structuring

Dedupe, normalize and reconcile raw data into decision-ready datasets, shaped to your schema.

Custom integration

Feed data into your own product, expose it via API, or white-label our full system as your own.

Bespoke analytics

Dashboards, metrics and business logic built around exactly how your team works.

How we build

The development roadmap.

From raw source to a live solution, with data extraction at the core.

01 · Discover

Scope the data

We map what data is actually available to extract, and define the exact targets and metrics that matter to you.

02 · Core

Extract the data

We build the acquisition across the mobile app, the open web and APIs, reliably and at scale, down to the SKU.

03

Clean & structure

Raw listings become trustworthy data: deduplicated, normalized and reconciled into the schema your team works with.

04

Build & integrate

Dashboards, pipelines and custom logic, wired into your systems via API, embedded, or fully white-labelled.

05 · Quality gates

Launch, validated

MVP to final product, with clear acceptance checks at each step, data validated against real platform volumes.

06

Operate & evolve

Pipelines stay running as sites change, and the solution keeps adapting as your needs grow.

Where the real work is

The parts AI can't do on its own.

AI can read and summarise data. It can't reliably get it, clean it, or keep it flowing. That's the engineering we do.

Reliable acquisition at scale

Collecting large volumes of public data dependably and responsibly, and keeping it flowing as sources evolve.

Mobile-app data

App-only public data like vouchers and true prices, which generic tools simply miss.

Cleaning messy reality

Turning inconsistent, duplicated, real-world listings into data you can actually trust.

Domain logic

The business rules and market-specific logic that make the numbers actually mean something for you.

Keeping it running

Pipelines that keep delivering as sites change, month after month, at scale.

Real integration

Wiring the data into your actual systems, dashboards and workflows, not a mockup.

Need something entirely custom?

If the data or the tool you need doesn't exist yet, we design and build it. Back-end first, front-end attached when you need it. Flexibility is the point.

Talk to us

Have a data problem worth solving?

Tell us what you need, and we'll design the extraction and the build around it.

About DATX

AI does the work.
People keep it right.

DATX is an AI-first company. A small, senior team supervises and maintains the AI that powers everything we deliver, because AI only performs when it's properly checked. And when it's time to talk, you talk to a person.

AI-firstat real scale
Human-supervisedalways checked
Directyou talk to a person
How we work

AI at the core, people in control.

A small team makes a large amount of work possible, by keeping the AI honest and staying close to you.

AI processes

Runs the extraction, cleaning and analysis at a scale no manual team could.

supervises · maintains

Our team

A small, senior team that checks, corrects and maintains every AI process.

direct relationship

You

Talk to a real person about your business, always. Real conversations, real accountability.

AI-first

AI handles the heavy lifting: acquisition, cleaning and analysis, around the clock and at scale.

Kept correct by people

AI only performs when it's properly checked. Our team supervises and maintains it, so the output stays reliable.

Human where it matters

You never talk to a bot about your business. The relationship stays human, and so does the accountability.

Otto Feher
Emotional intelligence is the one thing AI can't replace: reading a room, earning trust, understanding what a client actually needs. That's where our people stay. Everywhere else, where the work is genuinely done better by AI, we don't resist it, we embrace it, and we pass that same capability on to our clients.
Otto FeherCo-founder
Careers

Join the team.

We're a small team doing outsized work with AI. If you like building, keeping smart systems honest, and talking to real customers, we'd like to meet you.

Want the same view of your category?

We can walk you through a full case study under NDA, and show you what your own market looks like.

All use cases
Case 01 · Power tools, appliances & industrial

Six markets, four platforms, one source of truth.

The Southeast Asian division of a global engineering and electronics manufacturer, selling through an extensive network of authorised resellers. Hundreds of SKUs live across four platforms at once made market visibility a core operational challenge.

Category
Power tools, appliances
Industrial equipment
Markets
6 markets
MY · ID · TH · SG · PH · VN
Platforms
4 platforms
Shopee · Lazada · Tokopedia · TikTok Shop
Scale
Millions of SKUs
Monitored monthly
The blind spots
P1 · Pricing

No view of real competitor pricing

Listed prices were misleading. There was no systematic way to see what competitors actually sold for after vouchers, discounts and promotions, so the real sold price stayed invisible.

P2 · Brand integrity

Counterfeit & unauthorised sellers

Fake products and unauthorised resellers surfaced across marketplaces with no structured detection. By the time listings were caught manually, the brand damage was already done.

P3 · Data ops

Fragmented, manual data across six markets

Every market ran in a different language and currency. Teams pulled data by hand, inconsistently, with no reliable way to compare countries or spot regional trends.

P4 · Positioning

No way to visualise their market share

No structured method to measure or present category share, so competitive position could not be demonstrated to stakeholders or tracked over time.

P5 · Channel control

No visibility into Level-3 resellers

General reseller performance was visible, but not how L3 resellers operated deeper in the distribution chain, leaving a gap in channel oversight across every market.

What we built
Solves P1 · Pricing

True price tracking, not list prices

A price-monitoring layer that captures actual sold prices, not just listed prices, across requested dates, so both price and sales movement are visible. The team sees what consumers genuinely pay across every platform and market.

One item · captured four times
Capture 142.0
Capture 246.5
Capture 346.5
Capture 442.0
Price rose on capture 2, gross sales fell in step30-day
Solves P2 · Brand integrity

AI-powered counterfeit detection

Image recognition and text analysis scan listings against the brand catalogue and flag unauthorised sellers and suspected counterfeits automatically. Each hit is documented with platform, shop, listing URL and visual evidence, ready for the compliance team to act on.

How the detection works
  • 01 Reads colours, brand markings and product parameters from the listing photo.
  • 02 Cross-checks those findings against title and description, plus a text-only pass.
  • 03 Flags and documents suspects, excluding them from analysis and surfacing them for takedown.
  • 04 Runs across every major platform in scope.
Solves P3 · Data ops

One unified multi-market dashboard

A single dashboard consolidates all six markets. Translation and currency conversion run automatically at the back end, so every market arrives in a consistent, comparable format. Each country team gets its own tailored view; regional management gets the consolidated one.

6 × 4 = 24 market and platform surfaces
PlatformMarkets covered
Platform A6 of 6
Platform B6 of 6
Platform C6 of 6
Platform D1 of 6
Normalised into one source of truth24
Solves P4 · Positioning

Market share reporting, built in

Category and reseller-level share against every tracked competitor, and how it moves over time. A clear, visual, always-current read on where the brand stands across all six markets.

Share inside one reseller shop
Competitor A63.1%
Our client32.6%
Competitor B1.25%
A clear signal to push for more shelf share+30 pts
Solves P5 · Channel control

Reseller inspection, down to L3

A dedicated reseller view maps every active seller carrying the brand's products down to Level 3: who sells them, at what volume, at what price, and whether they are authorised. Filtered against the client's authorised list, unauthorised shops surface as a clean, ranked list.

Filtered against the authorised list
Authorised2,140
Unauthorised1,100
Deep-tier L3430
Blind spot turned into a ranked list3,240+
Results in the first three months
64K+
Listings with artificial sales figures flagged
250K+
Counterfeit or suspicious listings detected
5M+
SKUs with true sold price, voucher and discount layer included
933 hrs
Manual research replaced across market teams, per month
3,240+
Reseller shops monitored at product level
6 × 4
Markets and platforms in one dashboard, share tracked month over month

Want the same view of your category?

We can walk you through a full case study under NDA, and show you what your own market looks like.

All use cases
Case 02 · Wine & spirits

A category fully mapped before entering it.

An international wine producer with a multi-brand portfolio, preparing to enter two Southeast Asian markets where its portfolio was not yet selling. Rather than committing blind, they wanted a data-led read on real demand, competitive net pricing and the right resellers to enter through.

Category
Wine
Multi-brand portfolio
Markets
2 markets
Targeted for entry
Platforms
2 platforms
Wine & spirits category
Focus
Portfolio-wide
All brands, one view
The blind spots
P1 · Pricing

No view of true market pricing

Category pricing is heavily distorted by platform promotions, vouchers and bundling. Listed prices were visible, but not what products actually sell for, making competitive pricing for entry impossible to plan.

P2 · Product strategy

No clarity on bundles vs single units

No data on whether bundles convert better than single-unit listings, and no share breakdown per product within a seller, across a brand, or platform-wide. That gap mattered more with several brands under one portfolio.

P3 · Channel & competition

No visibility into competitors inside their reseller base

No way to see which resellers already carried competing brands, or how those competitors performed inside those shops, so judging which resellers to enter through was guesswork.

What we built
Solves P1 · Pricing

Net sold price intelligence

We capture voucher values, bundle mechanics and flash-sale pricing to calculate the true net sold price across the category. The client sees exactly what consumers pay after every discount is applied, the real benchmark to set their own strategy against. This data was previously out of reach, sitting behind marketplace age-verification gates; our compliant collection layer makes it visible and actionable.

Per listing · one row, full picture
ProductNet priceUnits
Premium A2686
Mid B8624
Entry C1886
Low price points move volume14×
Solves P2 · Product strategy

Bundle performance & three-level share

Performance is broken down by product type, so bundles can be compared against single units right across the category. Market share is shown at three levels, within a seller, across a brand, and platform-wide, showing exactly how to structure listings before launch.

Product view · share by listing type
Bundle of 1241.5%
Bundle of 621.5%
Bundle, other14.5%
Single unitslow
Bundles clearly outperform single unitsactionable
Solves P3 · Channel & competition

Competitor performance inside the reseller base

We map every brand active within the resellers under consideration, showing how competitors perform in the same seller environment: which resellers prioritise which brands, at what volume and at what price. Reading one competitor's best seller through a shared reseller gives a two-fold signal: real demand to enter, and a clear channel to enter through.

Seller-level share · one competing brand
Reseller 147.7%
Reseller 244.1%
Others8.2%
Near-equal revenue from fewer SKUs4 vs 6
What the client now tracks
2,500+
SKUs tracked across two platforms
350+
Competing brands mapped in the category
100%
Of tracked SKUs carry a calculated net sold price, promotion layer stripped
250+
Reseller shops carrying competing brands, potential channel partners
3-level
Share tracked at seller, brand and platform level
Portfolio
All portfolio brands benchmarked against the category

Estimates across two markets and two platforms; exact counts refresh with each data pull.

Want the same view of your category?

We can walk you through a full case study under NDA, and show you what your own market looks like.

How your data flows

From collection to your team.

Collected

Public marketplace data, acquired and cleaned by our pipelines.

secure upload

Secure transfer

Moved over encrypted channels, protected in transit.

stored in the cloud

Encrypted storage

Held in a secure, enterprise-grade cloud data warehouse.

delivered

Your platform

Delivered into the tools your team already uses.

Secure systems

Security built into every layer.

Secure cloud infrastructure

Data is stored on enterprise-grade cloud infrastructure, a reliable and scalable environment for storage and analytics.

Role-based access control

Only authorised people can reach specific data sets, minimising the risk of internal exposure.

Encryption in transit & at rest

Data is encrypted while it moves and while it is stored, handled by the platform.

Continuous monitoring

Our processes are monitored so issues are detected and resolved promptly.

Trusted platforms

Built on enterprise-grade infrastructure.

Your data is hosted on leading cloud infrastructure trusted by organisations worldwide, with independently certified security controls. From there we deliver it wherever you need it.

  • Encryption in transit and at rest, managed by the platform
  • Fine-grained, role-based access permissions
  • Runs on cloud infrastructure that is independently certified to standards such as SOC 2 and ISO 27001
  • Automated backups and high availability
Your data platform
  • Encrypted data warehouse: secure storage layer
  • Your delivery layer: dashboards, secure API or any connected platform
  • Certified cloud hosting: enterprise-grade infrastructure
  • Encrypted transfer: protected data in motion
Data ownership stayswith you
Delivery, your way

Your data, wherever you work.

Dashboards are one option among several, simply the one we usually recommend. Through our secure API we can route your data into virtually any platform that supports an API connection, so it lands exactly where your team already works.

Dashboards

Built around how your team works, on our recommended dashboard platform or the BI tool you already use.

Any platform, via API

Anywhere that supports an API connection: Slack, Microsoft 365, your BI tools, and more.

AI systems & agents

Feed an AI system or chatbot, an AI agent you have built, or an AI agent we build for you.

One recommendation. Any destination.

If you can connect to it, we can deliver to it, right down to custom reports in Excel and PowerPoint. That flexibility is exactly the point.

Talk to us

Questions about our security?

We're happy to walk your team through exactly how we protect your data.